Milan (Italy). In these days, Milan seems “the place to be” – and not only for architecture lovers, trendy designers and unmissable hipsters. For sure, like every year around this period, the city attracts an incredible amount of people coming here to discover the latest tendencies in the sectors of furniture, lighting, decoration and home appliances.
I cannot miss the opportunity of keeping my eye (and my camera) on this interesting world of course, and I like to share what I’m seeing here in my photoblog (isn’t it its purposes?). What’s really impressive, for those people living here all the year, is assisting to a true and deep change in the city’s spirit: let me try to better express myself. Although I consider Milan as probably the most living, enjoyable, innovative and “sparkling” city in Italy (for sure, one of the best life quality), during the so called “design week” the “routine” goes through an authentic transformation, which means pulling out a completely new soul made not only of parties, events, vernissage, opening ceremonies and installations (these things are pretty normal – let me say) but made of a sense of general “discovery”. Yes, during the Fuorisalone’s week, Milan’s people (re)discover their city made of hidden courtyards, beautiful buildings (some of them exceptionally open to public), street decorations and so on. In other words, it looks like a sort of “inspirational wave” floods the city’s districts (not only the fashionable Brera or 5 Vie, but also Lambrate, Tortona etc.) to demonstrate that the urban environment can react to the daily routine, and transform the ordinary into something of extraordinary.
Of course there are critics: why it can’t be all the year? Why the next week – once the design events will be over – Milan will return to hide its beauty? I’m not in a position to answer; but as long as I see that this creative magma is still boiling under the city’s asphalt, the enthusiasm’s eruption of the design week is very, very welcome!
Among the things that I love most when photographing around the Fuorisalone, there’s observing kids watching these design objects: they often look like hypnotized, completely mesmerized and bewitched by all these lights, forms and materials. Although I guess they are completely new to design, I like imagining that they find in these objects something close to a fairyland, and I must confess that – me too – I’m totally captured by situations like the one photographed here. Could it be a reminiscence of my happy childhood? For sure, I think that few things like design, need to be observed with clean eyes and pure spirit, free from any prejudice and theory. It’s my personal view, but at least it makes me walk for hours from one pavilion to another photographing the installations without feeling the tiredness!