Milan (Italy). In these days, Milan seems “the place to be” – and not only for architecture lovers, trendy designers and unmissable hipsters. For sure, like every year around this period, the city attracts an incredible amount of people coming here to discover the latest tendencies in the sectors of furniture, lighting, decoration and home appliances.
I cannot miss the opportunity of keeping my eye (and my camera) on this interesting world of course, and I like to share what I’m seeing here in my photoblog (isn’t it its purposes?). What’s really impressive, for those people living here all the year, is assisting to a true and deep change in the city’s spirit: let me try to better express myself. Although I consider Milan as probably the most living, enjoyable, innovative and “sparkling” city in Italy (for sure, one of the best life quality), during the so called “design week” the “routine” goes through an authentic transformation, which means pulling out a completely new soul made not only of parties, events, vernissage, opening ceremonies and installations (these things are pretty normal – let me say) but made of a sense of general “discovery”. Yes, during the Fuorisalone’s week, Milan’s people (re)discover their city made of hidden courtyards, beautiful buildings (some of them exceptionally open to public), street decorations and so on. In other words, it looks like a sort of “inspirational wave” floods the city’s districts (not only the fashionable Brera or 5 Vie, but also Lambrate, Tortona etc.) to demonstrate that the urban environment can react to the daily routine, and transform the ordinary into something of extraordinary.
Of course there are critics: why it can’t be all the year? Why the next week – once the design events will be over – Milan will return to hide its beauty? I’m not in a position to answer; but as long as I see that this creative magma is still boiling under the city’s asphalt, the enthusiasm’s eruption of the design week is very, very welcome!
Missoni’s stand is a “must” of each Fuorisalone: every year, the popular Italian fashion house opens the doors of its atelier in Via Solferino to host psychedelic exhibitions highlighting their fantastic fabrics. The theme for Fuorisalone 2016 was “Missoni Knitown”, an installation made with a surreal and abstracted town built with geometric solids such as cubes, cones and parallelepipeds, creating a very original skyline “dressed” with the typical design by Missoni. All around, ambient music and soft lights – which challenged the ISO of my Leica Q camera, by the way.